Today we have all kinds of great ways for generating leads.
Internet marketing and social media have opened up a whole new world for agents looking for potential clients.
But there are some common mistakes in online lead generation many agents make. Here some tips for generating leads online.
1.) Understand Your Social Media
So you’ve set up a Facebook account and decided to Tweet. That’s great. Real estate agents all over the country are doing the same.
But if you aren’t posting with any kind of consistency and you don’t bother to learn what’s working and what’s not, it’s all for naught.
If your content is awesome but you only bother posting every six weeks, it’s pointless. Set up a posting schedule and stick to it.
Use analytics to see what’s working and where.
Figure out where your followers are engaging with you the most and go to work there.
Dedicate your time to reaching out there and limit or reduce the time you’re spending on other avenues.
2.) Segment Your Emails
Depending on where your leads are in the sales process, they don’t need to receive the same email.
People who just bought a house don’t need to hear about your new listings.
Sending people the wrong email tells them you’re not really interested in the details and will get your email trashed.
Don’t waste their time.
3.) Love All Your Leads-
Never discount a lead. You never know what’s going to happen in the future.
Stay in their mind with effective nurturing communication.