There are endless possibilities when it comes to internet marketing in real estate. Big companies can spend a ton of money hiring professionals to do the job for them.

But that’s just not economically feasible for a new real estate agent just starting their career. But that doesn’t mean there are no options out there.

It may seem daunting, but crafting an effective online marketing strategy for your real estate business is very possible on a small budget. Here are a few ideas.

Start A Blog-

Don’t worry if you’re not a master of the written word. Your blog isn’t about impressing an English professor.

It’s about establishing yourself as an expert on your territory and getting ideas and experiences across to your followers and clients.

A blog costs literally nothing but a little of your time, so there’s really no good reason not to be blogging.

Keep it genuine and focus on providing a something of value for your followers.

You can blog about anything real estate related. Your listings, the market, even a neighborhood spotlight are all perfect topics for blogging.

Social Media-

This is pretty much a no-brainer. With billions of users across multiple platforms, social media is perfect for real estate agents.

Because it’s so image driven, Facebook is the perfect place for posting images and videos of your listings. The same can be said for Pinterest.

You can tweet information about new listings, open houses, and big changes to the market.


Video is a great way to highlight your listings. Get a camera and learn the basics.

You’re not trying to shoot an art film, just become confident enough to shoot videos with consistent quality.

You can do video tours of your listings and share testimonials from satisfied customers.