How Blogging Will Help You Sell More Real Estate

Did you know that according to the National Association of Realtors 9 out of every 10 prospective home buyers and sellers begin their real estate search online?

Let me say that again… 9 out of every 10 people start their real estate search online.

That’s huge!

Should you be doing this?

Yes of course you should!

We wanted to share our thoughts on how you can take advantage of your blog to sell more homes!

(Click on the video below to start)

When a potential home buyer’s begins looking for San Diego homes for sale, he or she will find many different sites and options.

As a real estate professional, you want your content and site to be one of the first things that potential buyer sees when they search.

So how do you do that?

A good way to ensure that happens is by creating great quality content in the form of a blog. Search engines love quality blog content and will reward your site heavily in the form of traffic.

So just what does your blog need to have to be considered great? Here are a few tips!

1. Quality Content – Any good blog, whether it is a real estate blog or otherwise should have quality content. This means well-written articles and information that is easy to understand. It should also be entertaining and informative so that people want to read it.

2. Consistent Content – The worst thing you can do for a blog is to start it strong and then never post again. Create content that is posted on at least a semi-regular schedule. Keep the content coming regularly so you give your readers something to look forward to.

3. Make it Easy to Share – When creating a real estate blog, think about how your readers can help you spread your content. Provide ways that your blog posts can be shared.

This might be achieved by offering an email sign-up so customers can subscribe. It’s also important to provide social media functionality so posts can be shared on Facebook, tweeted on Twitter and spread via the other various social media channels.

4. Find your Authentic Brand Voice – This is crucial when developing a real estate business. A blog can help with this because it gives you a way to position yourself as an industry leader. Your brand needs an authentic voice. This is how you establish credibility and trust with your customers.

Something that’s also important to note is that while 90% of buyers and sellers start their search online… that only 4% of real estate professionals have a blog.

This means that by implementing a real estate blog as part of your business, you can not only build your online brand but you can also be an early adopter and industry leader in this arena.

Enhance your brand and your credibility.

Let us know if you have any questions, we are always here to help.

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By creating a blog, you can take your real estate business to the next level.


Oliver & Sam

Co-Founders of