Automating your Real Estate Follow Up
Want more leads, customers, and clients?
Of course you do.
But the reality is most people won’t be ready to buy or sell the fist time they talk to you or visit your site.
So the question is how are you following up with those prospects?
When your customers are ready to take action, what are you dong to make sure you are the one they think of (and not your competition).
Well the easiest way to solve this problem is to incorporate an automated email follow up sequence.
You can add your prospects and website visitors to it so that over time you can build trust, credibility, and earn their business (all on auto pilot!).
Building your database is important because your past clients and sphere of influence are most likely your next clients, and good email communication is one of the most cost effective ways that you can stay top of mind.
Are you missing the opportunity of communicating with customers through out the year?
With a service like aweber you can automate the entire process. You can set emails to go out in specific intervals after they are added to your list or on specific days. So if you wanted to wish everyone on your list a happy birthday, you could have the entire process automated in a few hours!
It’s all about creating an authentic connection with your list.
When they know you and feel comfortable they buy from you!
It’s not about “Sell, Sell, Sell”
With a well maintained email list, a real estate agent can reach out to potential customers and followers with newsletters, great content, upcoming events, neighborhood news, special announcements, etc.
When beefing up your email marketing campaign, there are lots of thing to take into consideration.
Executed without the right planning and understanding of what you’re trying to achieve, an email marketing plan can degenerate into a quagmire and cost you followers, business, and your reputation.
Here are a few ideas to help build your email list the right way.
1.) Sign Up Forms-
Make them stand out and make them an easy process.
Make sure you are letting your subscribers know exactly what they are getting.
Let them know how often you will be sending emails, and don’t deviate from that frequency. No one wants to sign up for a single email per week and end up getting ten instead.
This is how you lose subscribers and look shady while you do it.
2.) Opt Outs-
Make sure your subscribers can unsubscribe in a quick and easy fashion.
Just because they are choosing to unsubscribe now doesn’t mean they won’t be back.
If you make it hard to get off your email list, you can be pretty sure you’re going to irritate your followers enough that they definitely won’t be back.
3.) Show Some Gratitude-
It’s important to remember that you’re sending emails to real people with real feelings. It’s wise to send them a thank you every now and again. Send a personalized message of thanks.
Soulless generated emails are never a good idea, especially when you’re trying to say thanks for subscribing. It also never hurts to thank your subscribers with a little freebie or access to a special or some exclusive content.
Just like in real face to face relationships, showing a little gratitude goes a long way towards maintaining good relationships.
Never sell your email list and never send an unsolicited advertisement not related to your brand.
When people opt in, they’re entering into an unspoken agreement with you and your business.
Treat that relationship with respect.
Email addresses are a private thing, and you can’t just give them out. Respecting your followers privacy should always be your number one priority.
Want to start automating your email followup? We use and recommend Aweber: Click Here for a $1.00 dollar trial
Oliver & Sam
Co-Founders of The Commission Lab