This guy is killing the direct mail game. How?
Watch this video to see how Jim McCord, best selling author of Revolution in Real Estate, has implemented an efficient, inexpensive way to win more listings with direct mail and how to create and maintain relationships with this one simple strategy.
In the episode of In The Know Real Estate Show with Oliver Graf, Jim discusses:
1:18 How Jim used his strategies to grow his business
1:47 Amazing response from direct marketing
2:47 Expired listing mail campaign
3:04 Oliver get’s dissed (instant replay)
3:56 “Lumpy mail” for direct listings
4:23 Have you ever had a negative response to sending direct mail?
8:21 Photos of the property that get a response
11:09 Mailing for luxury listings
14:10 Post closing mailings for referrals
15:16 The “dog treat” strategy
18:23 What Jim has learned after sending 8,500 cards
20:52 Super ninja Facebook strategy
To reach Jay Korsmo, contact him at (619) 972-5130
To get your copy of A Revolution in Real Estate, visit:
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Co-Founder/President Big Block Realty & REAT
Inc. 500 Entrepreneur